In school it was obvious that I was anything but normal. So, its been my lifelong study of normal people to try to understand this seemingly alien race. I was reading that there is a positive correlation between advertisement and product purchases. I don't understand, why would more commercials be correlated with an increase in purchases? This does not make sense to me.
Can anyone help explain this to me? I would have expected no relationship between ads and product purchases. Or an inverse correlation. The more people see advertisement for a product the more infuriated they become at the manufactures and don't buy this product. Very strange. Thanks in advance.
"E-cigarette advertisements are responsible for millions of U.S. children and teens using the nicotine-delivering devices, according to the Centers for Disease Control and Prevention (CDC)." Amy Rushlow
Links
1. https://www.yahoo.com/health/e-cigarette-advertisements-are-responsible-for-223230730.html
2. http://www.ispot.tv/ad/7fnS/njoy-e-cigarette-return-the-favor-song-by-avicii
Replies
I wrote a long well thought out reply with more words than this then it deleted itself. curse tablets. I'll rewrite it in an abridged version.
my conclusions after years of pondering this:
regular people are slightly stupid and distracted due to being trained by advertising, the need to have more Stuff and just generally society. ads are simple to enforce this mindset in people on the edge and to catch the attention of simpler people.
dumbed down ads have a smaller "file size" so it's easier to process and store away. if it's good enough, it'll be stored closer to the surface of the unconscious mind along with the company name and if the company is lucky, above their competitors names. long words are not what we're trained to store.
think of it as simple vs complex carbs. in this world you where people's long term memories are shrinking companies need their information absorbed quicker. the next time people go to buy the toothbrush, the jingle from that clever ad will pop into their rasin-like brain instead of provoking a long winded train of intelligent thought about bacteria.
then you have people immune to it all. they hardly ever show themselves due to fear of social exclusion. it's wonderful to find these people. rest assured you're not the only one who doesn't understand.
then you have the arrogant donkeyholes who think they're immune to the system and special snowflakes who are glorious gods above everyone else but really they're not. I think your friends are in this category. think about it, inspect their behavior and purchases closely.
when used with intelligence, there is nothing wrong with using simple language as it leaves space for more important thoughts.
p.s. I meant to reply to an earlier topic of yours but forgot. to make transitioning to veganisim easier, stock up on tofu, tempeh, bean burgers, nut/soy/rice milks, vegan cheeses etc. I wouldn't suggest using this method long term but as a short term to train yourself out of animal products it's better than the alternative. vegan "meats" are cheaper in the long run. in nz, 1 serve of beans is 70 cents while a serve of meat is 3 dollars. tofu is even cheaper. I have been vegetarian most of my life with no issues, the most expensive times were when I was eating meat. think of what you're craving and make it in vegan form. if you crave cheesecake, make a vegan one and proceed to eat the whole thing. ;)
I've watched and re-watched the commercial a few times. I don't understand. There seems to be an absence of substance within the commercial. The mascot escapade, music, car, and just about everything are irrelevant. Where are the scholarly peer reviewed article referencing clinical trials comparing cigarette to e-cigarette cancer risk? The price break down of comparing the two?
I just don't get the commercial. It reminds me of people with signs that stated "fur is murder." Which immediately prompted in mind well an animal is a living organism, so an animal can die. Yet, so are trees, insects, and bacteria. I just couldn't understand the relevance.
If instead the message was, "animals are sentient" I would have been more receptive. Especially if more detail was provided like "all mammals possess the neural substances that constitute conscious." Or "animal x has a brain and nervous system that contains y number of neurons."
This is how I try to convince people. I hang around gamers so if I use the word "fat" instead of "triglyceride" or "intromyocelluar lipid" I make them angry. The word fat comes off as condescending and rude. Just like the e-cigarette commercials comes off condescending to me. If they would have used advanced words like correlation, causation, biomarker, and so forth, I would have been impressed and more likely to buy their product.
Anyways, that's how my group of friends works. You have to use the most advanced words and concepts you can find. Worst case scenario they will become competitive and envious and look up the words. Best case scenario you will earn their respect.
Another example, if you proclaim "blood thickness" this will be perceived as condescending. Yet, if you use the phrase "blood viscosity" you will proceed much further.