PCC: Personal Choice Convenience

we used to get the PCC (personal choice convenience) line thrown around 30bad 3 years ago.

some people would indignantly spew out stuff like:

diet is just a personal choice

what you eat is a personal choice

eating meat is a personal choice

 

well of course it is!

so is abusing your child, battering your spouse and killing your neighbor.

these are all personal choices.

anyone is free to make a personal choice, but no one should expect to be exempt from facing the consequences of that personal choice.

here's how robert grillo exposes the inappropriateness of PCC with respect to corpse eating  which really is just another one of those rationalizations desperately trying to defend the indefensible:

5 Reasons Why Meat-Eating Can’t Be Considered A ‘Personal Choice’

Written by Robert Grillo – Founder of Free From Harm

Of all the convoluted rationalizations for eating meat in an age when eating meat is not at all necessary for our survival or health, many people today are borrowing a popular slogan I like to call “the personal choice self-deception.” It goes something like this: “My decision to eat meat is a personal choice.” And it is usually followed by a statement sympathetic to their vegan and vegetarian friends, acknowledging that they too are making personal choices that are right for them. Sounds great on the surface, but it’s what lurks beyond the surface that I find deeply disturbing for five key reasons.

1. Eating is a communal, multi-cultural activity until the vegan sits down at the table

First, let’s take a closer look at what personal means in the context of the highly social human activity of eating. Personal food choices had never been discussed at the dinner table until a growing number of vegans and vegetarians — by their very presence at the table — question the legitimacy of eating animals. A person who tells you that their meat eating is a personal choice is really telling you “stay away.” They don’t want you to question their highly-coveted moral beliefs or perhaps they object to exposing their unexamined moral quandary over how one can justify using and killing animals for food in an age when it is completely unnecessary. In other words, “They have made this issue personal precisely in response to you making it public.”

 

2. There is no free choice without awareness

The irony is that while meat eaters defend their choice to eat meat as a personal one, they will nonetheless go to great lengths to defend it publicly when confronted with a vegan or vegetarian. Like some apologetic white liberals who defend themselves by defiantly exclaiming to a new black acquaintance, “But I have black friends too!”, some meat eaters will go to great lengths to explain how intimately they understand veganism since they have vegan friends, have already heard and evaluated their reasons for going vegan and respect them dearly.

They’ve considered being vegan carefully, they will assure you, and have concluded that it’s just not for them. But instead of arriving at some novel new understanding of why humans should eat meat, they simply revert back to the traditional arguments that are all pretty much centered around what social psychologist Melanie Joy calls the three N’s of justification: eating meat is normal, natural and necessary. But their reasoning reveals the fact that they have sorely overlooked the big idea behind veganism which author Jenny Brown points out so eloquently in her book The Lucky Ones: “We can become prisoners of our earliest indoctrinations or we can choose to look critically at our assumptions and align our lives with our values. Choosing to live vegan is how we’re able to do that best.”

3. The choice has a victim and the victim is completely ignored

Let’s take a look at the issue from the animal victim’s perspective which has been completely denied by the meat eater’s unexamined assumption that animals have no interest or understanding of the value of their individual lives. Does the animal who is being bred, raised and slaughtered for someone’s food care if the person who is eating meat has given the prospect of becoming vegan any serious moral consideration? Of course not.

The notion that these conscious meat eaters think they have done their due diligence by examining the pros and cons of eating animals means nothing for those that value their lives as we do. The fact is the animals we raise for meat have at least as much of an interest in staying alive, avoiding pain and suffering and seeking pleasure as these meat eaters’ pets. As activist Twyla Francois so aptly puts it: “All animals have the same capacity for suffering, but how we see them differs and that determines what we’ll tolerate happening to them. In the western world, we feel it wrong to torture and eat cats and dogs, but perfectly acceptable to do the same to animals equally as sentient and capable of suffering. No being who prides himself on rationality can continue to support such behaviour.”

4. Many personal choices we make have dire consequence for ourselves and others

Now let’s take a closer look at the meaning of choice itself. The act of making a choice implies that the actor has free will and awareness of the options and their consequences. In the spirit of justice, we live in a society where our actions and choices are governed by what society deems acceptable. We can make a personal choice to maim, rape or kill someone, but these actions will have consequences that serve as a deterrent. It is generally accepted in a democratic society that we are free to do what we want as long as it doesn’t harm anyone else or infringe on the same rights and freedoms of others.

Yet, for the meat eater, the choice of eating animals is completely disconnected from this concept of justice since justice does NOT for them apply to other species, only to humans (how convenient). In other words, there are no visible, negative consequences to eating meat. The victims remain invisible and silent to those who eat them, and that is perhaps the greatest deception of all.

5. Atrocities are never personal

In reality, the choice to eat meat negates the very meaning of choice because the animal that had to be killed to procure the meat had no choice in the matter at all. And the notion of characterizing such a choice as a personal one is even more problematic since the choice required the taking of another’s life, not a personal sacrifice. Nothing could be more public than the taking of a sentient life that cares about his own life, particularly when the act is not necessary and therefore not morally defensible.

When 60 billion land animals and another approximate 60 billion marine animals are killed every year across the planet for “personal” food choices made by a single species that are based on palate pleasure alone, eating meat ceases to be a matter of personal choice; it becomes a social justice movement to protect the rights of animals. To deny animals the right to live their lives according to their own interests is wrong and to attempt to defend our choice to eat them as a personal one is delusional.

(our thanks to sarah of www.cfawr.org for sending the article)

there is no justification for supporting the imprisonment, exploitation, abuse and murder of animals.

if you are going to exercise your personal choice, you can indeed make it a good one!

in friendship,

prad

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  • Thanks once again for sharing such important info/discussion Prad!!!

    The 50 times repetition idea really reminds me how mind controlled/brain washed most humans are, even with insurmountable evidence these sleeples continue on with the program of destruction, greed, self gratification, rape and slaughter, while parading around like innocent well-to-do "civilized" humans.. It'd be interested to know the connection between MK ultra (Mind Control) and killing/eating sentient beings, seems it all goes hand in hand with creating morons, wars, dysfunction, chaos and the ultimate need to have governments and corporations to "care", "protect" and "manage" us... Back to the garden I grow ;) Peace Love and Galactic Vibrations

  • Hi Prad,

    I think that this sort of "reasoning" is why it is so important to drive home the positive health message of going vegan. Because ill health consequences are some very provable consequences of eating corpse. In many cases a person who is able to delude themselves over eating meat still is likely to be able to be reached by something that can affect them directly, in other words, hit them right in the self interest.

    So it seems very important to get the information out there that challenges the illogic AND get the information out there that eating animal products is unhealthy AND get the information out there that eating vegan has positive effects on health. Personally I would stress the positive benefits of healthy eating/living, because it is less threatening to a person to hear that sort of thing. Once that has its "toe in the door" it's a lot easier to suggest that not only is this helping them personally, it is also benefiting animals, we are making them feel better about themselves, telling them "good job!" and suddenly they are stakeholders.

    But I think it is also very important to point out the illogic of eating animals as a second prong, to help people who have become stakeholder, continue to be as well as "shake awake" some people that are stuck. Even if the message irks them, it gets in there and bounces around. My concern is how do we approach this in a way that tends to produce more stakeholders for veganism as opposed to having them "bar and double lock the doors"? Because people are different, different personalities, different life-filters, I'm not sure there is a really good way to do this in a one size fits all manner.

    I think it would pay off to examine other "causes" religions, philosophies and examine if there seem to be some techniques and methods that have proved most successful over the broadest audience. But then to follow that up with simply engaging people on a personal level. This is where I find veganism falls flat  in many instances. You know the whole "nasty, judgmental, vegans" thing that's out there? I think it's really important to flood the market with personable, kind, vegans who people can relate to, to help people obtain better health AND save animals.

    To me it is so closely related to the mechanics of religion, that it is fascinating and yet really shouldn't be a surprise since taking a stand on what a person eats IS a moral choice. But what my point is, is that although it IS important to get the negative facts out there AND shake people awake. I just cannot see taking the world by storm doing that alone. I just highly doubt we'll do much good as the culinary equivalent of the Westboro Baptist folks.

    Not that I think pursuing argument logic is a bad path at all! In fact it is great to have these tools, thanks for sharing/posting them! Because there are instances where nice-guy/girl vegans are suddenly jumped by some SAD apologist and it would be a great thing to be able to meet them in the ensuing battle of (nit)wits!

    P.S. I wrote this after reading only the OP, but yeah that family and friends, 50 repetitions, great stuff and very insightful!

    • lot of good points chris!

      i'll answer your key question:

      My concern is how do we approach this in a way that tends to produce more stakeholders for veganism as opposed to having them "bar and double lock the doors"?

      as you already know, one size doesn't fit all. therefore, your idea of multiple approaches is likely the best. i stress the HEE (health, environment, ethics):

      http://www.towardsfreedom.com/veggiechess/goVeg.html

      what's important to remember is that your action A, may not result in your intended reaction B. causality is a tricky business. many factors come into the decision process. that's why i usually tell people what i told sylvie earlier in this thread:

      remember that our job is to inform and educate

      our job isn't to 'open their eyes' - that's their job!

      i never get worried if a conversion doesn't take place. hitting them with the message is what is important.

      that's also why i don't get worried about the "nasty, judgmental, vegans" thing. in any social justice movement, you will have an assortment the pacifiers, the reasoners, the enthusiasts etc ... and the nasties (sometimes labelled extremists even by those on their side). for instance, martin luther king had malcolm x behind him while gandhi had subash bose. the latter element in each case upset people and simultaneously encouraged the masses to accept the 'less radical' option. :D

      the best advice i've encountered on the matter was from a treesitter we'd invited back in the early 90s to give a talk to our environmental and ar groups. here's what leanne mallet told us:

      different people are good and able to do different things; some write, some demonstrate, some educate ... and we need them all


      in friendship,

      prad

      goVeg!
      Going Vegetarian is one of the best things you can do for yourself, your family and your planet. This introductory page will provide you with motivat…
      • Thanks Prad. That quote is awesome

        <SNIP>different people are good and able to do different things; some write, some demonstrate, some educate ... and we need them all</SNIP>

        Totally agree, it's so important to remember that so we will work on what our own unique strengths are, in order to get out the message, while not despising, or looking down on anyone who has a different set of tools being used in the same cause.

        Also, really good point about the more "radical" folks involved with both the civil rights movement AND India's move to independence.

        • it's so important to remember that so we will work on what our own unique strengths are, in order to get out the message, while not despising, or looking down on anyone who has a different set of tools being used in the same cause.

          your words make a very good quote too chris!

          i say something similar, though perhaps not in quite so civil a fashion as you do:

          the animal rights movement is the fastest growing social justice movement in history outstripping anti-racism, feminism, child protection, handicap support etc. with size comes diversity. the factions aren't going to all agree on what weapons to use. however, we need to get our troops to aim these weapons at the real enemy, the oppressors, instead of at each others' heads if we want to get the job done with any efficiency.

          it's the horns, methinks. :D

          in fiendship,

          prad

          • :)

  • Great stuff Prad,

    Take Care,

  • Thank you Prad!
    I had just included Ms. Joy's "3 N's of justification" into my script for the next video, when I read your little post.


    Many of my friends and family still use these 'arguments' and sometimes I can see the doubt in their eyes. They know the fallacy of their argument, but can't rationalize it any other way... they are lying to themselves. And the others don't know any better and truly believe that it's normal. Those types couldn't care less and won't do any research, because to them it's 'just food'. Not sure if their eyes can be opened as easily to the truth...

    • Not sure if their eyes can be opened as easily to the truth...

      as with any marketing effort, you may have to hit the target repeated times:

      Family and Friends: Fifty Repetitions

      ====

      Most people resist changing their opinions or behavior. But when they decide that change is advantageous, their resistance melts away and they can transform themselves. A crucial part of this process is repetition. A lifelong smoker might not choose to give up cigarettes the first time she reads a study about the dangers of tobacco. She might even look for contrary evidence to reinforce her desire to continue. But if her daughter confronts her and asks her to change, more studies about lung cancer appear in the news, and her doctor raises the subject during a checkup, our smoker might finally choose to quit.

      I'm always trying to find more effective ways to tell people about the suffering of animals who are raised for food.  Since the vast majority of people oppose cruelty to animals, you'd think it would be easy to persuade people to stop eating them. But what we choose to eat is a very personal matter, and most of us don't like to be told what to put on our plates.

      I have a theory that people must hear 50 repetitions of a vegetarian or vegan message before they decide to change their eating habits. Of course, that number is different for each person, but I do think that it takes a lot of exposure to the issue before people will alter something as important as their diet. The repetitions can take many different forms, such as interacting with an animalwatching a video, or talking to a vegan acquaintance.

      I remember my first exposure to the issue. When I was a girl, my dad used to set crab traps and take me on fishing expeditions. I was horrified when I saw the fish waiting in a bucket to be killed with a sharp knife. I can also remember how the crabs struggled as my mom lowered them into boiling water. But I continued to eat animals. In college and in the workplace, I had vegetarian friends who talked eloquently about their reasons for not eating animals. But my 50th repetition didn't come until I was 34 and saw a terrified goat get slaughtered by having his throat cut. I went vegetarian overnight—but that "overnight" decision was many years in the making.

      When I talk with people about the suffering caused by meat, dairy, and egg production, I can often tell from their responses how many repetitions they've heard:

      "But we have to eat meat, milk, and eggs to be healthy." (Number three.)
      "I'm going to order an extra steak to make up for you vegan idiots." (Number 18.)
      "I respect your right to be a vegan. Why don't you respect my personal choices?" (Number 32.)
      "I don't eat much meat at home, and I only order free-range organic meat at restaurants." (Number 45.)

      It can be frustrating to be someone's number 18 and get a hostile or defensive response. But every once in a while you get to be number 50. Recently, I was dining out with some friends and answered a few questions about the abuses endured by animals on factory farms. I didn't think I'd had much of an impact, but I heard later that the woman who'd asked the questions had decided to go vegetarian.

      When I get discouraged by people's indifference to the plight of cowschickens, and pigs, I remind myself that a number three is just as important as a number 50. Each repetition makes vegetarian and vegan diets seem a little less strange and a little more mainstream. The early repetitions might actually be the most important ones. If a hard-core meat-eater is hostile to me, I can fire back a nasty remark and reinforce the meat-eater's belief that vegans are self-righteous jerks. Or I can respond with a polite smile and show that that I'm obviously concerned about helping animals, and maybe this person will be able to skip all the way to number 50 the next time he or she hears the message.

      What was your experience in reaching number 50? If you're not a vegetarian yet, what number would you guess you're at?

      ====

      complement that with gandhi's words:

      When I despair, I remember that all through history the ways of truth and love have always won. There have been tyrants, and murderers, and for a time they can seem invincible, but in the end they always fall. Think of it - always.

      and you have a winning combo!

      remember that our job is to inform and educate as you do so delightfully in your videos:

      Vegans: Aliens Among Us!

      Vegans: Sex Gods!

      our job isn't to 'open their eyes' - that's their job!

      in friendship,

      prad

      • So... I shouldn't tape their eyelids up?...
        ...kidding! LOL

        Alright, then I shan't despair and go forth with a smile, while spreading the info.
        I hope I can 'educate' at least one person :]

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